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DACH Market Entry & Growth
Building market presence, enterprise pipeline and customer relationships for technology companies entering or expanding across Germany and the wider DACH region.
Christoph Pabian
Enterprise Sales Leader
Building enterprise revenue in the DACH market.
I help B2B software and technology companies win enterprise customers, establish their presence in Germany and the wider DACH region, and turn market opportunities into sustainable revenue.
- Enterprise Sales Leadership
- DACH Market Entry
- B2B Software & SaaS
9+
Years Enterprise Sales
6+
Years Sales & Business Development Leadership
€35M+
Cumulative Contract Value
€100K–€17M+
Enterprise Deal Range
Enterprise growth. From market entry to closing.
Complex enterprise markets require more than lead generation. They require market understanding, executive-level relationships, disciplined sales execution and the ability to navigate long, multi-stakeholder buying processes.
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Enterprise New Business
Hands-on execution across the full enterprise sales cycle — from market development and C-level engagement to solution positioning, negotiation and closing.
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Sales Leadership
Building sales structures, developing teams and creating disciplined, repeatable enterprise sales processes that support sustainable growth.
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Businesses seeking experienced senior commercial leadership
Senior commercial capability for companies that need immediate DACH market expertise and sales leadership before — or alongside — building a permanent local organization.
Complex sales. Measurable outcomes.
€35M+
Cumulative contract value across the last three business environments.
€100K–€17M+
Individual enterprise contract sizes.
Log scale
€1M
€10M
€100K
€17M+
Experience
- 9+ years Enterprise Software / SaaS / IT Sales
- 6+ years Sales & Business Development Leadership
- 19+ years Professional Experience
Buying environments
- Complex enterprise buying processes
- C-level stakeholders
- Business, IT and Procurement
Commercial focus
- New-logo acquisition
- Strategic account development
- Contract negotiation
Solution context
- Enterprise software
- Core-system environments
Technology expertise. Deep industry understanding.
- Enterprise Software & SaaS 01
- Insurance Technology 02
- Financial Services 03
- IT & Digital Transformation 04
- AI & Emerging Technology 05
19+
Years Professional Experience
Technology sales becomes significantly more effective when commercial execution is combined with an understanding of the customer’s industry, operating model and decision-making environment.
With 19+ years of professional experience, including 9+ years in enterprise software and SaaS sales, I bring deep industry expertise in Insurance and Financial Services, combined with a proven track record in complex B2B sales and commercial leadership.
Commercial leadership beyond the sales process.
Enterprise growth is also about trust, visibility and credible representation in the market.
Beyond sales leadership, I am experienced in representing technology companies externally — building executive-level relationships with customers and partners, creating market presence and acting as a senior commercial counterpart across the DACH region.
In complex enterprise software environments, customers rarely buy a product alone. They buy confidence in the people who will still be there after the contract is signed — through implementation, change and the years that follow. That trust is built long before the deal and kept long after it.
From industry foundation to commercial leadership.
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01
Insurance & Financial Services
Built deep industry knowledge and long-term relationships with enterprise customers across insurance and financial services.
- Complex B2B sales cycles
- Senior stakeholder management
- Strong industry expertise in DACH
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Financial Services & IT
Led enterprise sales for software and IT solutions in financial services, working with banks, insurers and other financial institutions.
- New-logo acquisition
- Strategic account development
- Multi-million-euro contract values
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IT & Digital Transformation
Sold and developed complex software solutions supporting digital transformation across enterprise organizations in DACH.
- Enterprise software & platforms
- Multi-stakeholder sales processes
- Sustainable revenue growth
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Insurance Technology
Took on commercial leadership responsibility for software solutions in the insurance market, focusing on core systems and large-scale transformation programs.
- Strategic enterprise deals
- Core systems & industry platforms
- High-value contracts up to €17M
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Enterprise Software & Core Systems
Senior commercial leadership across complex enterprise software environments, combining new-business acquisition, market development and strategic customer engagement across DACH.
- Senior sales & commercial leadership
- Market entry and expansion in DACH
- Enterprise new business & strategic growth
Where I create the most value.
- 01 International technology companies entering Germany or the wider DACH region
- 02 Software companies accelerating enterprise new business
- 03 Organizations building or professionalizing their enterprise sales capability
- 04 Technology companies that need senior commercial representation in the German market
- 05 Businesses seeking experienced fractional sales leadership
- 06 Leadership teams and investors considering senior commercial leadership
Let’s talk.
Whether you’re expanding into the DACH market, strengthening enterprise sales or exploring a senior commercial leadership opportunity, I’m always open to a good conversation.